As a business owner, you may want to market your product and service globally and translation is the starting point. The translation and localization of your corporate content in order to fit the needs and expectations of your target audience is crucial. However, when dealing with technical texts that contain a specific jargon, inconsistent terminology and a poor-quality translation will certainly have the opposite effect. Terminology management helps language experts to use specialized terms in the right context for each domain they operate in.
What is terminology management?
Terminology management refers to all the procedures necessary for storing, editing, and presenting terminology. In short, it includes the process of building and maintaining an operable termbase with the language of a specific industry, company, public or private organizations. It is an efficient business tool that saves time, energy, and money, especially when used in conjunction with translation memories and CAT tools.
Terminology management is thus contributing towards optimizing the company’s global communications across departments. In addition, it has a direct impact on the company’s branding and image – it results in a positive customer experience when the company manages to speak with a consistent voice.
Benefits of using terminology management
For language experts, correct terminology management can positively influence profitability, relationship with clients, and reputation. It is also a cost-effective way of increasing productivity in translation. It helps translators save time and energy as it considerably reduces the time of the research phase.
Besides, terminology management helps translators ensure consistency in their translation projects. It is a significant factor to consider because consistent translations are more accurate and easier to read otherwise the target language generates confusion and misunderstandings. This scenario requires do-overs and additional proofreading, which results in slower processes, higher costs, and a poor customer experience overall. It is also an important tool to preserve the accumulated knowledge for long-term projects. Hence, translators can reuse the termbase every time they have a new project for the same client, or in the same domain or industry.
For a business owner, to opt for terminology management means:
Ultimate consistency
More productivity
Global business expansion
Time/cost-effectiveness
Improve SEO ranking
If your project involves corporate language or terminology, you can count on our experience and competent support. Please contact us without obligation to discuss your requirements.
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